Privacy Notice

For more information about your California Privacy Rights, please click here or scroll down. To opt out of the sale or share of your personal information, please click here or scroll down.

Last Updated: September 25, 2023

This Privacy Notice (“Notice”) sets out how Ethical Bean Coffee uses and protects the information we collect from and about you when you visit any of our websites where this notice is posted (or the mobile optimized version of the website), when you use the Ethical Bean mobile application (each a “Site”), or when you otherwise interact with us online or in person. Ethical Bean Coffee is committed to ensuring that your privacy is protected and that personal information we collect from you will only be used in accordance with this Privacy Notice. Ethical Bean Coffee may change this Notice from time to time by updating this page.

Please note that this Notice applies only to personal information collected through the Site and does not cover personal information collected through other apps or websites. For example, the Site includes links to our online store, which is a third-party website hosted by Shopify Inc. in Canada and Amazon Inc. in the United States. They provide us with the online e-commerce platforms that allow us to sell our products and services to you. Personal information you provide in connection with use of our online store is collected by Shopify for Canadian customers and Amazon for United States customers. For information about how Shopify uses and stores your personal information, please see Shopify’s Privacy Policy. For information about how Amazon uses and stores your personal information, please see Amazon’s Privacy Policy.

WHAT INFORMATION DO WE COLLECT?

When registering for an account on the Site, you may be asked for your name and contact information and to create a password. When ordering through the Shopify online store, you may be asked to enter your name, email address, shipping and billing addresses, phone number, credit card information or other details including information relevant to customer surveys and/or offers to help you with your experience.

Information about your device — including your device type, advertising ID, time zone, and some of the cookies that are installed on your device — may be automatically collected when you use the Site. Additionally, as you browse our online store, we collect information about the products you view and how you navigate around the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit this website.
“Log files” track actions occurring on the Site and collect data including your device ID, browser type, mobile service provider, device type, and operating system.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse this website.

We may obtain information about you from other sources, including commercially available sources, such as data aggregators and public databases, or social networks that you use to connect with us. This information may include your name, demographic information, interests, and publicly-observed data, such as from social media, online activity, and shopping behavior. We may combine this information with the information we collect from you to help us tailor our communications to you and to improve our services and products.

WHEN DO WE COLLECT INFORMATION?

We collect information from you when you visit the Site, download and use the Ethical Bean Mobile Application, register a customer account, place an order, locate a store, or otherwise enter information on the Site.

HOW DO WE USE YOUR INFORMATION?

We may use the information we collect from you when you browse the Site, register, make a purchase, subscribe to our newsletter, respond to a survey or marketing communication, or use other Site features in the following ways: to personalize user experience and allow us to deliver the type of content and product offerings in which you are most interested, to quickly process your transactions, and to communicate with you about your order status. We use Device information to improve, adjust, and protect the Ethical Bean Mobile Application, its content, our services, and our networks.

We also send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail, depending on your contact preferences and the personal information you have provided.

We may use the information we collect from and about you for various purposes, including providing you with the products and services you have requested, improving our Site, products, and services, developing new products or services, communicating with you as necessary, providing you with personalized content and offers, protecting the security or integrity of the Site and our business, using your data in an aggregated non-specific format for analytical and demographic purposes, and as otherwise described to you at the point of data collection.

Additionally, if you use the Site to connect with third-party services you authorize us to use information from and about you, on your behalf, to interact with these third-party services based on your requests.

We may use your identity, contact, technical, usage, account, and profile data, including identity, contact and profile data we have received from data brokers or aggregators, to form a view on what we think you may want or need, or what kinds of products and services may be of interest to you. Combining data from multiple sources in this way is commonly known as “enriching data” or “profile building”. This is how we decide which products, services and offers to include in marketing messages we send. This process may involve automated decision-making to determine which marketing messages will be most meaningful to you based on your interests, preferences, and location. There may also be other instances where we may use your personal information to render a decision based on automated processing of such personal information. If you would not like us to use data from data brokers and aggregators to enrich the data we have collected from you or if you would like to object to automated decision-making or if you would like to submit observations to a member of the personnel of our organization who is in a position to review the decision made by automated means, please contact using the information in the “How to Contact Us” section below. We will not use Special Category Data or Sensitive Personal Data in building a profile about you unless you give us your consent to do so.

Note for Quebec residents: If you would like to activate profiling functions, please contact us using the information in the “How to Contact Us” section below.

HOW DO WE SHARE YOUR PERSONAL INFORMATION?

We do not sell or otherwise disclose personal information about our Site users, except as described here. We do not share your personal information with unaffiliated third parties for their own marketing purposes without your consent. For California residents, please see “Your California Privacy Rights” below.

We may share the information we collect from and about you in the following ways: (1) among our affiliates, parent company, and subsidiaries; (2) with our third party service providers we have retained to perform a business, professional or technical support functions for us, including to the extent necessary or desirable to help run promotions, fulfill orders, complete transactions, or provide customer service (these service providers may have access to personal information about our Site users if it is needed to perform their functions for us, but they are not authorized to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements); (3) as necessary to investigate or prevent an actual or suspected crime or injury to ourselves or others, as permitted by law; (4) if we believe that there has been a violation of our Terms of Use or of our rights or the rights of any third party; (5) to respond to judicial process or provide information to law enforcement authorities, regulatory agencies, or other government officials, or otherwise as required by law; and (6) as otherwise described to you in this Notice and at the point of collection.

During the normal course of our business, we may sell or purchase assets. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity in connection with the transaction. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Site in a manner that is consistent with this Notice.

We do occasionally provide a list of email addresses to advertising partners in order to reach our customers, these email addresses are used so that those partners can help us reach you with promotional offers, they are not provided to third parties for their own use. We encourage you to review the Privacy Policies of platforms that offer these services such as Facebook, Instagram, Twitter and other social networks. These sites have separate and independent privacy policies and we are not responsible or liable for the content and activities of these sites.

Data processing within our group of companies (including our parent company) may be done via servers located outside of Quebec, Canada, and the United States. Some of our supplier, advertising, or promotional agency service providers as described above may also be located outside of Quebec, Canada, and the United States. As a result, your personal information may be accessible to regulatory authorities in accordance with the laws of other jurisdictions. If you wish more information about our policies and practices with respect to the transfer and processing of personal information outside of Canada or the United States, please contact us in any of the ways described in the contact section of this Privacy Notice.

DO WE USE “COOKIES” OR OTHER TRACKERS?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the Site or service provider’s systems to recognize your device or browser and capture and remember certain information.

Cookies allow applications to respond to you as an individual. The application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For instance, we use cookies to help us remember and process the items in your shopping cart. They may be also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies, including Google Analytics, to help us compile aggregate data about site traffic and site interaction statistics so that we can offer better site experiences and tools in the future.

Tracking pixels are used for the purposes of targeting advertising to you through third party services (like Google, Facebook, or Instagram), which help us reach potential new customers.

You may have the ability to choose not to receive cookies or to disable certain cookies. Please note that if you disable cookies, some features will be disabled that make your Site experience more efficient, and some of our services will not function properly.

Overall, cookies help us provide you with a better Site experience, by enabling us to monitor which features you find useful and which you do not. A cookie in no way gives us access to your device or any information about you, other than the data you choose to share with us. We may use tracking pixels to help us market to customers who are curious about our products.

Please see Shopify’s Cookie Policy for information about Shopify’s use of cookies.

TRACKING OPTIONS AND CALIFORNIA DO NOT TRACK DISCLOSURES

Certain parts of our Site require cookies. You are free to set your Internet browser settings to stop accepting new cookies, to receive notice when you receive a new cookie, to disable existing cookies, and to omit images (which will disable pixel tags). Your mobile device may allow you options to control the means by which advertising information is collected about you, including the option of resetting your advertising identifier. If you do so, we will not attempt to link information collected using your former advertising ID to your new advertising ID. Please refer to your device manufacturer’s website or your device’s “Help” section for more information on controlling your tracking preferences.

Our system may not respond to Do Not Track requests or headers from some or all browsers. You can learn more about and opt out from receiving third party advertiser cookies by visiting the Digital Advertising Alliance and Digital Advertising Alliance of Canada’s opt-out pages here and here. Without cookies or pixel tags you may not be able to take full advantage of all of website features. We adhere to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising.

HOW CAN YOU OPT-OUT, REMOVE OR MODIFY INFORMATION YOU HAVE PROVIDED TO US?

To modify your email subscription, click the link at the bottom of our newsletters to update your preferences or unsubscribe from future emails. For assistance unsubscribing or changing your subscription preferences, contact info@ethicalbean.com. Please note that due to email production schedules you may receive emails already in production.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products, services or partnerships with other businesses on our Site in an attempt to provide you with increased value. These third party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome your feedback about organizations we choose to partner with.

CHILDREN’S PRIVACY

We do not knowingly collect, maintain or use personal information from children under 13 years of age, and no part of the service is directed to children under the age of 13. If you learn that your child has provided us with personal information without your consent, you may alert us at the contact information listed below. If we learn that we have collected personal information from children under 13, we will promptly take steps to delete such information and terminate the child’s account.

HOW DO WE PROTECT AND RETAIN YOUR INFORMATION?

We highly value our customers’ privacy and work hard to protect and secure your information. Although no method of transmission over the Internet or electronic storage is 100% secure, we take steps to ensure that our security, and the security of our partners and service providers, meets or exceeds generally accepted industry standards. The security of your information is important to us. We have taken certain administrative, technical, and physical steps to safeguard the information we collect from and about our customers and Site visitors against unauthorized use, disclosure, alteration, or destruction. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

Personal information is maintained on our servers or those of our service providers and is accessible to authorized employees, representatives and agents who require access for the purposes described in this notice. We retain personal information in accordance with our record retention policies. Retention periods are set taking into account the purpose for which the personal information was collected, applicable legal requirements, and our legitimate need to retain business records for reasonable periods.

When you place an order through the Shopify online store available through the Site, we will maintain your order information for our records for as long as we are allowed to under applicable law. We will delete your order information if you ask us to do so unless we are required by law to keep it. Please email info@ethicalbean.com to request deletion of your order information.

CHANGES TO OUR PRIVACY NOTICE

In the future, we may modify or update this Notice, so please review it periodically. Your continued use of Ethical Bean Coffee and this Site after any modification to this Notice will constitute your acceptance of such modification.

YOUR RIGHTS

Depending on the jurisdiction and the Data Protection Laws applicable to you, you may have one or more of the following rights:

Right to access:The right to confirm whether we are processing your personal information and to access such personal information.

Right to correct: The right to request correction to inaccuracies in your personal information.

Right to delete: The right to request deletion of personal information provided by or obtained about you.

Right to Opt-Out of Certain Processing:Certain opt-out rights such as opt out of the processing of your personal information for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects on you.

Right to Portability: The right to obtain a copy of your personal information in a portable and common file format.

Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights described here.

Right to Appeal: The right to appeal a decision regarding your consumer privacy requests by contacting us via email.

You may also have the right to withdraw your consent to the communication or use of your Personal Information. Where Ethical Bean Coffee has asked for your consent to process Personal Information and that consent is withdrawn, we will not process that Personal Information further but may not be able to continue providing the goods or services for which the Personal Information was sought.

HOW TO EXERCISE YOUR RIGHTS

If you would like to exercise the rights set out above, please submit a consumer request to us via:

• Email at: CanadaPrivacy@kraftheinz.com (for Canadian residents) or

USprivacy@kraftheinz.com (for US residents)

• Webform here

• Phone at: 1-855-634-1984

Depending on where you live, you may have the right to appeal a decision regarding your consumer privacy request by contacting us via email at the address provided above.

HOW TO CONTACT US?

For U.S. residents, if you have any questions about this Privacy Notice, you can contact us at:

The Kraft Heinz Company 200 E. Randolph St. Chicago, IL 60601 Attention: Consumer Relations

1-800-543-5335 9 a.m. - 5 p.m. Eastern Time, Monday through Friday, excluding holidays. Or send us an e-mail.

We would be happy to answer your questions or hear your concerns.

For Canadian residents, if you have any questions or concerns about our Privacy Notice, would like to make a complaint about our personal information handling practices, wish to request access to or correction of your personal information, or request that your personal information be deleted, you can contact us by writing to our Privacy Officer:

Mary George

Kraft Heinz Canada Privacy Officer

Kraft Heinz Canada ULC.

207 Queens Quay West Suite 700

Toronto ON, M5J 1A7 Canada

You can also reach our Privacy Officer by e-mail.

Or call us at 1-800-567-KRAFT (9 a.m.-9 p.m. Eastern Time, Monday through Friday.)

We would be happy to answer your questions or hear your concerns.

California Privacy Rights

Date Last Updated: September 25, 2023

Your privacy is important to us. This California Privacy Notice supplements our Site Privacy Notice and describes the categories of personal information we collect from and about California residents when you visit any of our websites where this notice is posted (or the mobile optimized version of the website), when you use the Ethical Bean mobile application (each a “Site”), or when you otherwise interact with us online or in person. This Privacy Notice also provides details on sources of collection of personal information, the purposes for which we collect and use such information, how we may use and disclose it, and your ability to control certain uses of it. Please review our Website Privacy Notice for additional information about how we use your personal data. When we use words like "sell,” “share,” “third party,” and “service provider”, which are defined in the California Consumer Privacy Act of 2018, as amended (“CCPA”) and California Consumer Privacy Act Regulations (“Regulations”), those definitions apply to this California Privacy Notice.

Information We Collect

Information You Provide

We collect certain personal information from you when you choose to disclose it with us and from the sources as explained below in the Sources of Personal Information section. The personal information we collect from you can vary depending on the nature of your interaction with us and may have included the following in the preceding 12 months:

Identifiers, such as real name, postal address, IP address, email address, account name, social media account name;
Characteristics of protected classification under California or federal law, such as age, gender, race, or ethnic background;
Commercial information, such as records of products or services purchased, obtained, or considered; and purchase histories;
Internet or other electronic network activity information, such as page views, Site browsing history, information about your interaction with our Site;
Professional or employment-related information, such as profession, job title, industry of employment, or honorific;
Education information, such as level of degree obtained; and
Inferences that may be drawn from the information identified above.

We only collect sensitive personal information on the basis of one or more of the following:

you have given consent to the collection; and/or
where the collection is manifestly made public by you.

Sources of Personal Information

As described in the Website Privacy Notice above, when we collect these categories of personal information, we may collect it directly from you or automatically when you visit the Site, or otherwise interact with us online or in person, or from other sources and may combine this information with the information you provide to us. For detailed information about the categories of sources, please review the What Information Do We Collect section in the Website Privacy Notice.

Purposes for Collection and Use

We collect and use your personal information for business or commercial purposes that may include providing you with products and services, site improvement, data analysis and security, marketing and communication, and as otherwise described to you at the point of data collection. Please review the How Do We Use Your Information section under the Website Privacy Notice for detailed information.

Data Retention Period

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by applicable law for legal, auditing, or compliance purposes.

Tracking Options and California Do Not Track Disclosures

Certain parts of our Site require cookies. You are free to set your Internet browser settings to stop accepting new cookies, to receive notice when you receive a new cookie, to disable existing cookies, and to omit images (which will disable pixel tags). On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. By doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Our system may not respond to Do Not Track requests or headers from some or all browsers. You can learn more about and opt-out from receiving third party advertiser cookies by visiting the Digital Advertising Alliance’s opt-out page here. We adhere to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising.

How We Use and Share Your Information

We use your personal information for business and commercial purposes as described in the Website Privacy Notice. We may disclose the information we collect from and about you in the following ways: (1) among Ethical Bean Coffee’s parent company and our corporate affiliates; (2) to our service providers we have retained to perform business, professional or technical support functions for us, including to the extent necessary or desirable to help run promotions, fulfill orders, complete your transaction, or provide customer service as described below (these service providers may have access to personal information about our Site visitors if it is needed to perform their functions for us, but they are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements); (3) as necessary to investigate or prevent an actual or suspected crime or injury to ourselves or others, as permitted by law; (4) if we believe that there has been a violation of our Terms of Use or of our rights or the rights of any person or company; (5) to respond to judicial process or provide information to law enforcement authorities, regulatory agencies, or other government officials, or otherwise as required by law; and (6) as otherwise described to you at the point of collection.

Disclosure, Sale, or Share of Personal Information

The CCPA requires us to make specific disclosures regarding our personal information sharing practices. In the last 12 months, we may have disclosed the following categories of personal information to the following categories of recipients, as shown in the table below.

We do not sell your personal information to third parties, in the traditional or common sense understanding of the word "sell." Please note, however, some disclosures below may be interpreted to constitute a “sale” under the CCPA. The column titled "Categories of Third Parties With Whom We Share Personal Information" below describes sharing with third parties for cross-context behavioral advertising.

CATEGORIES OF PERSONAL INFORMATION COLLECTED	CATEGORIES OF RECIPIENTS TO WHOM WE DISCLOSE PERSONAL INFORMATION FOR A BUSINESS PURPOSE	CATEGORIES OF THIRD PARTIES WITH WHOM WE SHARE PERSONAL INFORMATION
Identifiers, such as real name, postal address, IP address, email address, account name, social media account name;	Ethical Bean Coffee’s parent company and our corporate affiliates; service providers, including our marketing, advertising, and media partners; internet service providers; data analytics providers; advertising and marketing networks; social networks; and operating systems and platforms.	Ethical Bean Coffee’s parent company and our corporate affiliates; advertising and marketing networks; social networks; and marketing, advertising, and media partners.
Characteristics of protected classification under California or federal law, such as age, gender, race, or ethnic background;	Ethical Bean Coffee’s parent company and our corporate affiliates, service providers, including our marketing, advertising, and media partners; internet service providers; data analytics providers; advertising and marketing networks; social networks; and operating systems and platforms.	Ethical Bean Coffee’s parent company and our corporate affiliates; advertising and marketing networks; social networks; and marketing, advertising, and media partners.
Commercial information, such as records of products or services purchased, obtained, or considered; and purchase histories;	Ethical Bean Coffee’s parent company and our corporate affiliates; service providers, including our marketing, advertising, and media partners; advertising and marketing networks; internet service providers; data analytics providers; advertising and marketing networks; social networks; and operating systems and platforms.	Ethical Bean Coffee’s parent company and our corporate affiliates; advertising and marketing networks; social networks; and marketing, advertising, and media partners.
Internet or other electronic network activity information, such as page views, Site browsing history, information about your interaction with our Site;	Ethical Bean Coffee’s parent company and our corporate affiliates; service providers, including our marketing, advertising, and media partners; advertising and marketing networks; internet service providers; data analytics providers; advertising and marketing networks; social networks; and operating systems and platforms.	N/A
Professional or employment-related information, such as profession, job title, industry of employment, or honorific;	Ethical Bean Coffee’s parent company and our corporate affiliates, service providers.	N/A
Education information, such as level of degree obtained;	Ethical Bean Coffee’s parent company and our corporate affiliates, service providers.	N/A
Sensitive information, such as precise geolocation when you permit us to collect it; and	Ethical Bean Coffee’s parent company and our corporate affiliates, service providers.	N/A
Inferences that may be drawn from the information identified above.	Ethical Bean Coffee’s parent company and our corporate affiliates; service providers, including our marketing, advertising, and media partners; advertising and marketing networks; internet service providers; data analytics providers; advertising and marketing networks; social networks; and operating systems and platforms.	Ethical Bean Coffee’s parent company and our corporate affiliates; advertising and marketing networks; social networks; and marketing, advertising, and media partners.

We do not sell, share, or otherwise disclose personal information about you except as described here.

We do not sell or share your personal information with unaffiliated third parties for their own marketing purposes without your consent. Please see “Your Rights and Choices” below for information on how to opt-out of the sale or sharing of your data.

We do not knowingly sell or share personal information of consumers under the age of 16.

Business or Commercial Purposes for Disclosure, Sale, or Share to Third Parties

We may disclose personal information we collect from and about you to the recipients, as listed above, for one or more of the following business or commercial purposes:

To assist us in responding to your comments or questions, or contacting you if needed while processing a product or service you requested through our website;
To improve our website, products, and services; develop new products or services; and conduct analysis to enhance current products and services;
To review the usage and operations of our Site and improve our content, products; and services;
To send you promotional offers, newsletters, materials, and other communications and information about Ethical Bean Coffee, its parent company and portfolio of brands, affiliates, and its partners;
To provide you with content that is customized to your interests, targeted offers, and advertising on the Sites, on third party sites and media platforms, including in social media, or via email, depending on your preferences;
To contact you as necessary when you enter a contest, sweepstakes, or game in order to conduct the promotion (for example, to contact you if you’re a winner);
To conduct joint promotions with third-party partners, where such personal information is necessary to conduct the promotion;
To address problems with the Site or our business;
To manage our telecommunications networks;
To protect the security or integrity of the Site and our business;
As otherwise described to you at the point of data collection; and
To process credit/debit card information where needed to process payments and prevent fraud.

Additional Information Regarding Data Sharing and Cookies

We also work with third-party advertisers and ad networks to support our Sites. Some of these advertisers and ad networks may use technology such as cookies, web beacons, pixel tags, log files, or local shared objects (such as Flash cookies) to collect information about you when you visit our Site or other websites, including your IP address, ISP, browser type, and whether you have Flash installed, as well as information about your activities on our Sites and on third-party sites. Some of these advertisers and ad networks also may combine this information with other data, such as demographic data received from third parties to assist in tailoring the advertisements displayed to you. These third-party advertisers and ad networks use the information described above to provide you relevant advertisements based on your online behavior, search activities on our Site and on other third-party sites, and demographic information, so that the advertising you see on our Site and other sites more closely reflect your interests and needs. For example, if you search for or browse a recipe or product on our Site, you may see an advertisement from a third-party with information about, or an offer similar to, that for which you were searching or browsing on our Site, or an offer related to a third party whose site you have visited in the past. To opt-out of sharing your personal information, please see the “Your Rights and Choices” section below.

Notice of Financial Incentive

We may offer you certain benefits through loyalty programs, coupons, discounts, and similar programs (each a “Program” and, collectively, “Programs”). If you participate in a Program, we may collect personal information from you, such as your name, email address, phone number, and other relevant information. As a result, the Program may constitute a “financial incentive” under California law and may be subject to additional terms and conditions which will be provided to you during the Program sign-up process. You can opt-in to participate in a Program by following the Program registration guidelines. You have the right to withdraw from a Program at any point, subject to applicable law, the Program terms and conditions, and our Privacy Notice, by following the instructions provided. Typically, we do not put a monetary value on your personal information. However, California law requires we provide a valuation of personal information collected in connection with a financial incentive. The value of the personal information you provide while participating in a Program is based upon our reasonable and good-faith estimation of the value of such information, which considers, without limitation, the value and purpose of the Program, associated expenses, the type and usage of the collected personal information, and the number of individuals who participated in the Program.

Your Rights and Choices

You have the right to request that we provide certain information to you about how we collected and used your personal information. Specifically, you have the following rights:

Right to Access: You have the right to request access to categories and specific pieces of personal information about you that we collect, use, disclose, share, and sell. If requested, we will provide you a copy of your personal information we collected as permitted by CCPA.

Right to Delete: In certain circumstances, you have the right to request that we delete personal information that we collect from you, subject to applicable legal exceptions. Upon verifying the validity of a deletion request, we will delete your personal information from our records.

Right to Know: You have the right to know the information that we collect, as defined in the CCPA.

The categories of personal information we collected about you;
The categories of sources of personal information we collected about you;
The business or commercial purpose(s) for which we collected, sold, or shared your personal information; and
The categories of third parties with which we share your personal information and, where such disclosures were for a business purpose, the personal information categories that each category of third-party recipients received and, where such disclosures were “sales” or “shares”, the personal information categories purchased or received by each category of recipient; and
The specific pieces of personal information we collected about you.

Right to Correct: You have the right to correct inaccurate personal information maintained by us. Upon verifying the validity of the request, we will use commercially reasonable efforts to correct your personal information as directed, taking into account the nature and purpose of maintaining your personal information.

Right to Opt-Out of Selling or Sharing of Personal Information: You have the right to Opt-Out of the selling or sharing of your personal information to third parties (as those terms are defined in the CCPA).

Right to Limit the Use and Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information. The sensitive personal information we collect about you can be found above in the table above.

Right Not to Receive Discriminatory Treatment: You have the right not to receive discriminatory treatment for exercising your privacy rights described by the CCPA.

How to Exercise Your Rights

If you would like to exercise the rights set out above, please submit a verifiable consumer request to us via:

Email at: USprivacy@kraftheinz.com
Webform here
Phone at:1-855-634-1984

A verifiable consumer request must provide us adequate information to allow us to (1) reasonably verify that you are the individual whose personal information we collected (or an authorized representative) and (2) to understand your request so that we can process and respond to it. Please note that only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may submit a verifiable consumer request for your personal information. You may submit verifiable consumer requests on behalf of your minor children.

Once we have received and verified your request, we will send a confirmation of our receipt of your request and, within 45 days, either a copy of the requested information or confirmation of deletion or correction, as applicable. If, for any reason, we are unable to fulfill your request, we will notify you and provide an explanation.

To opt-out of the sale or sharing of your personal information, please call us at 1-855-634-1984, use our Webform here or send an email to USprivacy@kraftheinz.com.

Limit the Use and Disclosure of My Sensitive Personal Information

To limit the use or disclosure of your sensitive personal information, please call us at 1-855-634-1984, use our Webform here or send an email to USprivacy@kraftheinz.com.

Kraft Heinz Data Subject Rights Requests

Kraft Heinz has compiled the below statistics regarding its Access, Delete and Do Not Sell My Personal Information requests received, fulfilled (in whole or in part), denied between January 1, 2022 and December 31, 2022. Kraft Heinz authenticates requests in accordance with applicable law but does not request consumers provide proof of residence in a given state or territory. Instead, Kraft Heinz actions all requests received which pertain to marketing activities in the United States. Accordingly, the below statistics reflect total numbers of data subject rights requests received from all consumers in the relevant time period.

	2022
	Count	Mean No. Days
Requests to Know
Received	1
Complied	1	11
Denied	0	-
Requests to Delete
Received	65
Complied	65	19
Denied	0	-
Requests to Opt-Out
Received	570
Complied	570	5
Denied	0	-

Shine the Light

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by Ethical Bean Coffee to third parties for the third parties’ direct marketing purposes. Such requests may be made once per calendar year for information about any relevant sharing in the prior calendar year. We take great pride in the relationship of trust we have built with our consumers over many years, and we are dedicated to treating your personal information with care and respect. Pursuant to California Civil Code Section 1798.83(c)(2), Ethical Bean Coffee do not share consumer’s personal information with third parties for direct marketing use unless a customer elects that we do so.

To make such request, please send an email to USprivacy@kraftheinz.com or write to us at:

The Kraft Heinz Company 200 E. Randolph St. Chicago, IL 60601 Attention: Data Privacy Team

Updates To This California Privacy Notice

We may change or update portions of this California Privacy Notice at any time. When we do, we will post the change(s) on the Site. Your continued use of the Site following the posting of changes to these terms means you accept these changes. Please check back from time to time so you are aware of any changes or updates to the notice. If we make any material changes, we will provide appropriate notice to you. We will indicate the notice’s effective date at the top of the notice.

How To Contact Us

If you have any questions about this California Privacy Notice, you can contact us at:

The Kraft Heinz Company 200 E. Randolph St. Chicago, IL 60601 Attention: Data Privacy Team

Call us at 1-855-634-1984 9 a.m. - 5 p.m. Eastern Time, Monday through Friday, excluding holidays.

E-mail us at USprivacy@kraftheinz.com. We would be happy to answer your questions or hear your concerns.

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Privacy Notice

California Privacy Rights

Do Not Sell or Share My Personal Information